The research roadmap

Our series of sessions on Web 2.0 is coming soon...

OUTCOMES OF THE SESSIONS

We are delighted that you will come to the session and we will do our utmost to ensure that the content adds value to your existing knowledge, your brands and your marketing decisions. We will demonstrate the key points using salient case studies from around the globe. This session is not focused on technology per se, more the tangible marketing issues resulting from web 2.0 and of course how marketing research can evolve to inform, participate and add value under the emerging discourse.

Currently, much of the narrative around web 2.0 in research terms is related to communities and semi-structured conversations. This session will certainly look at this emerging participation and co-creation research phenomenon. It is important to note however that this session will aim to go further. It will provide an Interactive web 2.0 research roadmap, which will equip you as marketers, researchers and decision makers with ways of thinking and practicing in a 2.0 world both now and into the future. The impact of web 2.0 on research is so much more than communities which are receiving a great deal of coverage.

We encourage your questions and your insights before the session on this Blog and we trust that post the event we can share a few more case studies as well as answer or give perspectives on any areas that are relevant to your business / department and which may not have been covered in what is inevitably a cut down session due to time constraints.

Look forward to meeting you at the session.

Jon*

TNS Web 2.0 sessions in Australia:

Wednesday 27 Feb - University House, Acton, Canberra - 8am breakfast

Friday 29 Feb - Sofitel, Melbourne - 12pm lunch

Monday 3 March - Star Room, IMAX, Sydney - 12pm lunch

Tuesday 4 March - The Brisbane Club, Brisbane - 7:15am breakfast

Wednesday 5 March - Matilda Bay Restaurant, Crawley, Perth - 7:15am breakfast

* Presented by: Jon Briggs, Regional Director, 6thdimension Interactive Research, TNS (Asia Pacific, Latin America, Middle East and Africa region)