Juicing 2.0

We have examples from the following markets: Australia, Saudi Arabia, Korea, United States, Germany, Singapore, Hong Kong and Canada so this really is becoming a global phenomenon and almost established within some Sectors, clients and research needs.

One of the examples looks at harvesting the conversations on the internet for strategic advantage: What are people saying about my brand? How does that compare competitively? What is the reaction to my new marketing campaign? What are the trends in the market place? Give me a read on the current breaking news story for this brand, product or service.

This demonstrates the point about web 2.0. We are almost drowning in data. The secret is to know what information to look at, when and from whom. And then to make sense of it. That's leading to meta-research. Let's look at that trend.

Next we will look at where all of this came from.