Passion and Participation

HOW CAN WE HARNESS THESE WEB 2.0 DRIVERS?

Business is fundamentally about buying and selling. What do you need? What do you want? Or if you are in public service it’s about demand and supply. And this takes and is optimized by conversation to understand changing desires, tastes and receiving feedback in a loop. The great relevance of this is that web 2.0 is exactly about conversation and this is why there is so much energy around the discourse for business. Could it make our brands and our services better?

It is this energy that is changing your world and your market(s). Web 2.0 has removed some of the gatekeepers; consumers comparison shop leading to changing dynamics in commitment and your margins. It has led to rampant innovation through extreme connectivity and competition which can endanger some intellectual property. It has led to extreme niches which demand increasing customization and genuine brand experiences. With extreme, globally connected competition, it is draining your resources in (sometimes extreme) customer support needs. It is leading to infinite channels of contact experiences which create marketing efficiency questions.

Let’s harness that energy to bring your internal stakeholders closer to the customer and the market. Let’s look at how we can drive structured innovation. Let’s look at how we can draw in customers for greater relationships and understanding. Let’s look at how we can optimize the marketing mix with so many channels available. Let’s look at how we can review and integrate information on where our brands and our services sit in a wider context. Let’s look at how we could use all of this to expand your markets into Asia and beyond….

Those are some of the questions and considerations we will be looking at.