Brisbane

Hello everyone from Brisbane,

The Web 2.0 Sixth Sense Series is going well although I have to admit that the travel is starting to take its toll! I have really enjoyed the sessions and I hope that we have been true to our words. Thank you for the feedback so far.

The question today came up about IP protection. Let's think about that a minute....

Normal rules apply. If something is red hot then we must think twice about researching it in the public (community co-creation) arena. However, now we have to play with the idea that panelists (maybe Future Shapers) could create good ideas....Who owns the idea(s) then? This comes down to recruitment and opt-in at the start of the process. Harvesting the value to all with the right people could generate create business impact ideas - it's how we place the Governance at the start the ring fences those ideas.

Jon