Research 2.0... your thoughts?

Now that all five events are over, we'd like to know what you thought...

How did you find the sessions?

Are you currently using web 2.0 applications in your business?

Have your research projects included 'research 2.0' methods in the past? Have you noticed any benefits? What were they?

Are you now thinking up great ideas on how a web 2.0 application used with research may help deliver insight to your business?

We'd love to keep this discussion going and hear your perspective...

A moment in time

I hope that the presentations in the five cities demonstrated what a web 2.0 world might look like in the future and helped our understanding and critique of some of the trends we see in today's world. Hopefully you can relate this to your own particular world.



The roadmap presented should provide a measure of future proofing in marketing terms through leveraging the products of collaboration, community and co-creation.



I have very much enjoyed presenting and it really was an honour. I look forward to continuing the conversation.

Research and Platforms

Today we presented in Perth. Always a wonderful venue. Thank you to everyone for making this a great event. I hope that it lived up to billing.

This entry relates to platforms and research effects. Ok Jon. What are you talking about this time?

The evolution of an electricity grid gave way to Punch Cards. A certain company called International Business Machines built their core business from this.

The evolution of telephones gave rise to CATI.

The evolution of early internet - dial up and ADSL gave way to on-line survey forms.

And the evolution of broadband is giving way now to a new platform - the internet as a way to deliver opportunities for participation and co-creation.

Brisbane

Hello everyone from Brisbane,

The Web 2.0 Sixth Sense Series is going well although I have to admit that the travel is starting to take its toll! I have really enjoyed the sessions and I hope that we have been true to our words. Thank you for the feedback so far.

The question today came up about IP protection. Let's think about that a minute....

Normal rules apply. If something is red hot then we must think twice about researching it in the public (community co-creation) arena. However, now we have to play with the idea that panelists (maybe Future Shapers) could create good ideas....Who owns the idea(s) then? This comes down to recruitment and opt-in at the start of the process. Harvesting the value to all with the right people could generate create business impact ideas - it's how we place the Governance at the start the ring fences those ideas.

Jon